How are the most successful coaching experts building their businesses online?

With the rapid growth in online coaching, it can be hard to get yourself noticed and heard above the noise.

So here are some top tips on how the best coaching experts are doing it successfully and getting noticed.

person on laptop working on getting their coaching business discovered online

Focus on Getting Your Coaching Business Discovered

First, the best coaching experts focus first on being discovered. The two leading platforms for this right now are YouTube & Instagram. People get discovered on Instagram, via others sharing your posts, and on google & youtube via people searching topics you’ve posted videos on. 

So with this in mind, your content on these platforms should be warm and welcoming as people are discovering you. There should be an element of problem-solving as you want people to value and share it, and not long or overly deep as people are only getting to know you and so you don’t want to overwhelm them. 

business coach on phone building audience engagement online

Create a Call-to-Action for Building Businesses Online

Once you’ve nailed your content and have people following and sharing your posts, you want to move them from these platforms to a place where you can deepen your connection. Podcasts & newsletters are great for this as people generally give these more attention and commit themselves to hearing more through subscribing. 

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So use your posts on YouTube & Instagram to encourage sign ups by treating them almost like trailers, they are the short form teasers of what you go into in more long form on your podcasts and newsletters. Try to give those your mailing list or podcast subscribers greater depth – they want to hear from you! 

Put a call to action in there, such as: “If you like this post, you’ll love my podcast. Sign up through the link in my bio.”

In signing up or subscribing they’re committing their attention to you, your ideas and your knowledge for longer, deeper durations and opening themselves up to do it over and over. This will bring greater depth to the relationship. 

Don’t take this lightly. Honour their commitment and share your best content with them to justify the engagement, think quality over quantity and also where it’s going. 

business people sitting down at a desk with laptops discussing building businesses online

Fostering Engagement for Building Businesses Online

Ultimately you want to build an audience that’s interested in your world of learning, values your expertise and is willing to pay for it. 

Using the model that’s shared here, focus your content on key topics, so seed ideas and areas of learning through your Instagram and Youtube posts. Develop them so that people build a relationship with you and your content, and want to learn more through your podcast and mailing list. Once they’re engaged and invested in what you have to say, a workshop or course is then perfect for promoting to your audience to bring everything together. 

This focus helps people identify you and your expertise, appreciate the value of your learnings and justify the investment to learn more. 

And hey, it also makes your life easier. It brings shape to who you are, how you can help, why people should follow you and who you’re of most value to.

With this work done and foundation built, the world is yours to expand into.

Want more help? Drop me a line and let’s look at how we can work to build your business online to get people noticing and engaging with your coaching business.

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